I finally broke down and ordered this rug for my living room after much debate. I was weary ordering a rug online without seeing the color in person and being able to feel it. However, it's not a bad rug. I don't think it's worth $80+ (originally more than that), and buyer beware: it says "ivory" as the color, but it's definitely white. The tag in the wrapping said "malibu white." It is a lot whiter than pictured, like others have said. I also had the same problem that another buyer had: there was a slit in the plastic wrapping and a tennis ball-sized spot of gray stain. No clue what happened, and unfortunately it's in a spot that can't be covered with my room configuration. The pile on the rug is decent, it's not terribly soft (but it's still brand new), and of course it has rolls in it because it was rolled up tight for shipping (not sure how to get rid of them!). We'll see how it wears in, but for now it's a decent rug -- just may not be the one I keep in my room permanently.