The pile and softness of the rug is great- super comfy for a family living space. It is quite light with alternate strands of cream/yellow fibers and white fibers to create the overall ivory appearance. The Moroccan pattern looks more brown/purple close up, but at a distance it works with other black accents we have in our room. No shedding, but in the dry winter it does attract pet hair and lint pretty easy. Vacuums clean well though! Overall, it has been a great fit for our space.