I generally like larger pillows but prior to ordering read something about how to measure for proper fit, and am glad I did!!  I now travel with this pillow as nothing else can compare. Ordered the cooling pillow, well worth the extra $$.  I'd like a little more support when laying on my back (in the neck) but since I don't sleep on my back often, it works.  Would love a product that allows me to sleep on my stomach and still protect my neck too!!