There are so many things I love about this hair dryer. First, the color and size. It's not too heavy or bulky and I love anything pink. I have VERY thick hair that takes forever to dry and I was SHOCKED at how fast this worked. The best part is all of the attachments. You can easily add an attachment to customize your look. Conair is my go to brand for all things hair and has been for years. They always get it right!