Super white! Whiter than the white wall. :-) & it looks nice in my enrty way. Like other review said it does not look like a shoe cabinet, which is great, the shoes are completely hidden inside. Only 3 stars because the quality of the wood could be better, I would pay more for better quality because I like the design. And the company needs to include better instructions. It took my husband 3 hours to assemble because the pictures are not precise & there is no explanation.