When I first received them they looked a bit off white until I took them out of the package. They are a true white which is what I wanted.  The other reviews talk about difficulties in tying the knots - just look at the video on the site - very easy.  I was expecting a more subdued material but it is "slightly" shiny.  I wasn't sure if I wanted to keep them, but the quality of the curtain, the lining, the uniqueness of the style caused me to "try" them...they look beautiful.  I bought four of them (one set for a window) - perfect.  The other for my bathroom as "pretty shower curtains, with a "real shower curtain" underneath.  I am going to see if it will work..if not, I know I can return them.  But real nice curtains.