Not really red. More of an orange-red, and not very vibrant. I actually had to check the picture to see if they sent me the wrong rug - but it might be lighting in the website pic that makes it seem more red. I’m pretty disappointed. Deciding if I can use it elsewhere in my house or return it. The rug is nice though, just a bad description. Very thin, silky to the foot but if you like a padded deep feel you should get the thickest pad possible. I have mine layered on a jute rug. Maybe others got something more red from a different dye lot of the manufacturer