My husband is a health nut - me, I'm a junkfood junkie. My husband loves smoothies, I love chocolate shakes! The nutribullet may have been designed for smoothies and such but it also works great making shakes as well. I've also made salsa in it when I couldn't find the lid to my regular blender. Basically, the nutribullet is very versatile. It works well, is very quiet compared to other blender options and I love that I can make a smoothie or shake in the same cup it will be drank from - no extra dishes to wash, which is always a plus in my book. Because the base is small, I can keep it on my counters it's readily available to be used whenever I want. I have fallen in love with this and it is easily my favorite appliance!