We bought a KING mattress - after trying a QUEEN in the store.   We were told the King would be a little less firm.   Was too firm for us, but we've adjusted.   I am sad to say that in less than 6 months, you can see the grooves where we lay.   When I called the store in Hays, the associate was very friendly and told us about rotating the mattress to avoid the indentations from where we lay.   Ultimately our firmness complaint was our own fault because we did lay on one (albeit a different size) in the local store.     I have always been pleased with Ashley products.