BEST BUY.  This really is a beautiful rug.  The pile is not high (its not low but, to manage expectation, its not really really bouncy) however that is exactly what I needed (puts my 2 cats off using it as a litter tray!!!).  It is classy and soft and goes beautifully with grey colour schemes.  I cannot recommend this rug enough, you will regret not buying it.  I ummed and arred for a little while but im SO pleased I went ahead and am actually trying to find other places in the house to justify buying another.  ITS PERFECT.