I love this rug. I got the 10x10' because I was tired of my square living room area having an 8x10' rug that didn't properly fit furniture location. It's important to recognize that this rug is a HUGE hit of colour in your room. We have natural cotton slipcovers and soft white walls, so we've been having fun adding throw pillows and a couple of cotton throws to bring in the varied colour palette. I think the colours (of our rug, anyway) are more intense than shown on the website. The pile is medium with tight but visible loops, and the fringe is a pretty addition. I would recommend this rug!