The color is EXACTLY as pictured.  Very plush and soft!  This was our first order for a rug from Wayfair, and we were very pleased!  Thankful for all the other wonderful comments and reviews that helped us make the decision to order this rug sight unseen (and felt!!)  Looks great in our bedroom and happy to have something soft and warm to put my feet on right before the cold winter!!  Would definitely recommend!  And will most likely look to order another one (same brand most likely) for our living room!!!