Love this rug. ) It is lighter in person...more of a Cobalt blue with variations of lighter colors and navy blue. I read the reviews about shedding and this is true for wool rugs, so be prepared to vacuum regularly when it is new.  I have purchased less expensive area rugs that were made from other materials and I wasn’t able to remove stains. I had to replace after 6 months or so. Wool rugs seem to be easier to maintain and clean. I have had a large wool area rug in my family room for at least 5 years and it is in very good shape. This would absolutely be a case of, “You get what you pay for.”