Love the color and pattern of the rug, its a slightly shaggy rug yet the pattern comes out very clearly. The color is off-white, and is very similar to what you see in the photos. It's soft while not being flimsy. I have it in a room with a charcoal grey couch, darker wood and metal coffee table, and dark wood entertainment center, so the rug lightens up the room while still complimenting the colors. One thing to note is that when you roll the rug out you'll need to flatten the edges and the middle with books/furniture etc, but it only takes about a day before its resting flat on the floor.