Got this rug today and just laid it out. Had the edges pressed for less than an hour and they mostly straightened out. The colors are a lot more vibrant when looking straight down, slightly muted from an angle but still looks good. 
Rolled out soft with no stains or smells. 
Haven’t had it down for 24 hours yet so not sure how it will stand to a toddler and a dog but for now I’d give it 5 stars.