I placed this runner in my kitchen, and I absolutely love it. My partner was not a huge fan until I laid out the runner over a runner pad I had from a previous runner. This one is by far very nice and soft. We have been stepping on it for a few days now , and is not showing any signs of flattening. This is great news, because the last runner we had (different brand) flattened in two days, and wear was visible almost immediately. This one is in a kitchen AND high traffic area. Can’t wait to try out more of the brand’s rugs.