Looks like a fluffy pillow but actually the fluff is attached to cardboard (I think) which gives the entire pillow a stiff, "cardboard" feel.   I was shocked as I had never seen anything made with such tackiness. Had wanted it for a cuddly addition to a love seat but had to go to Macy's and buy two others.  Kept the pillows however as they do look nice on my bed where looks are the pillows only purpose.