I switched from a buckwheat pillow (small, very moldable, but hard) to this and it has been a pretty comfy transition. This is NOT a memory foam pillow, I sort of thought it was when I bought it, it's more of squishy foam, less springy than regular old foam, but not as permanently squished as memory foam. The case has layered of regular pillow fluff on both sides of the foam so it's a little like a squishy cloud.