I'm really glad I got this coffee maker. I'm not usually a morning person but I have to wake up early every morning before my brain is fully functioning. With that being said, the auto brew feature is perfect. I prep the coffee maker the night before and my coffee is brewed and ready for me when I wake up in the morning. To make it even better, it turns off automatically after 2 hours so I don't even have to remember to turn it off.