The color of the mat is excellent, very bright red and consistent.  Based on others' reviews I had anticipated it would be a little on the flimsy side, but ordered it anyway because I love the design. When it arrived I was incredibly pleased with the actual quality and thickness.  More than I would typically spend on a doormat, but no regrets so far.  It's been in use for a couple of weeks now and no fading or shedding.