This cooler is unbelievable.    
Some things I love: 
-The latches are extremely strong, but really easy to use.  I've tried latches on other similarly priced coolers that are a wrestling match to get closed.  These clip right in and don't even take any muscle to close up.  
-The grips on the bottom of the cooler make it stay in one place, or I can grab one rope handle and slide it easily across the floor.  I'm not tough enough to carry this cooler by myself while it's full, but it's great that I can still move it around when needed.  
-The ice retention claim is real.  Lifetime recommends filling the empty space in the cooler with ice but we only filled it about halfway.  Lifetime recommends opening the lid as little as possible, but my kids opened it several times a day for minutes at a time.  FIVE DAYS LATER, we still have ice cold drinks in this cooler!
I'm so glad that we have this cooler.  Can't wait to take it on lots of adventures in the future.