We have owned this cooler for just at a year. It is our go-to. It does hold ice longer if pre-chilled, and takes either nice giant ice blocks to get it down to temp, but once it is at temp, it will definitely hold. The suction on the lid after closing and locking is great. Sometimes I have a hard time reopening quickly due to the suction. 

We have noticed that when we see the ice melting rapidly, it is usually around when we have added ‘warmer than cold’ items such as new drinks that were not previously refrigerated. So far, this cooler is better and far more ‘bam bam’ proof than others we have tested and reviewed. We like it so much we are considering getting another one as we will be camping long term. 

It is a heavier type of cooler for better or worse. When fully loaded, it is very heavy and requires help loading to the bed of the truck. (I’m a female... my husband can load it solo).