I have purchased a lot of comforters over the years, much like painting a room; a new bedding set can give a bedroom a whole new look and feel. We live in a warm climate, so somewhat chilly winters occur and we want to be warm at night. I saw this comforter and immediately lived the look, but the feel of it and to sleep under it is magical. 
I have zero regrets purchasing this coma inducer, and may keep it on all year when we have the AC low in the summer. 
There is nothing I do not love about this purchase. 
Not to mention, my husband cannot stop raving about how he loves it too!  Bonus!!!