I ordered the purple in this bedding set, and when it first arrived it looked gray inside the package.  I almost sent it back without opening it, but I'm glad I didn't.  Once I got it out and spread the comforter on the bed, it seemed to take on a deep plum color (which is exactly what I wanted!). It looks like a very expensive bedding set, but thanks to Wayfair it's actually very affordable.  Very soft too.  

Pros: very soft fabric. 
Cons: accent pillows are a little on the small side