Some reviewers have called this pillow flat. It is very stuffed. In fact, for a softer look, one only has to open up the insert and remove some of the poly fill. I did that on some decorative silk throw pillows from Wayfair. This pillow and 2 others like it are perfect for me, as is, because I am using them on a tight back sectional, and they take the place of loose back pillows.