Oh god how I love this coffee pot. My coffee hasn’t been this strong in awhile. The set up is easy to follow and is ready to go within 5 minutes. I actually enjoy watching this brew my coffee. I have brewed at least 30 cups and nothing has changed from the first. I like how my coffee grounds get a shower it’s just funny to think that. The pot is very well insulated it and it has kept the coffee warm for at least six hours. Now my old one has gotten the boot and this has become my crowned jewel of the coffee counter. The dial is the only part that sticks out and is very simple to use. Just turn it for the amount you want to brew. [This review was collected as part of a promotion.]