Very happy with this mat in the entryway. It’s a heavy duty, high quality mat and the thick rubber backing is a substantial upgrade from the thinner vinyl or latex backings of other such mats. It’s definitely a no-slip rug, and the raised pattern of the felted surface is super effective at grabbing dirt and other debris. So far it’s been easy to clean with vacuuming and light brushing. It’s very thick and well-textured for the job of wiping shoes, and is also soft and well cushioned. Makes other thinner entry mats seem like a waste of money. NOTE It can leave black marks on linoleum or vinyl, etc., but is easy to clean off of non-porous surfaces. Also not stiletto-friendly. Thanks! surfaces. shoes.