The shade of 'pink' definitely changes depending on the lighting, as you may see from the photo; sometimes lilac, sometimes gray-ish, just exactly how I like it.  The cushion is firm but very comfortable; I have fallen asleep on the sofa several times since its arrival two weeks ago.  Room of choice delivery was a breeze.  Within 20 minutes I was able to unpack the sofa and screw on the legs, and voila.  Definitely loving my sofa.