Not as white as it looks in the ad. Has a yellow tinge to it. If you’re looking for pure white then this is not the rug for you. Actual size is 6.5x 9.8 feet. Nat as thick as they show in the photo with hair standing up. Hair doesn’t stand up. Lol. Overall if the yellowish color and smaller then 10 ft suits you and you don’t need an extremely plush rug then this is worth the money.