I'm not sure how this product gets so many good reviews. The only thing I can think is that maybe I just got sent a dud? The rug that I received was in white, and it was true white but it was super thin, and it looked like it was balding. You could see the slats where the thread should have been. Also, it wasn't soft, it was matted down, and it smelled horrible and never lost the feeling of being damp. It looked like a cheap tacky version of a rug... and the texture actually felt like doll hair. I ended up getting rid of it quickly.