I needed a more muted (denim) blue and I should have listened to my instincts, but everyone was posting pictures of a more muted blue and I guess thats the best iPhone and smart phone cameras can do. It is an electric blue. Its a blue I would normally like except its paired with cream. And the actual fibers look kinda trashy. The cream looks like it has dirt on it (fiber colors, not actual dirt.). Im going to relegate it to a guest bedroom.