As described. Arrived early. Well packaged but some damage to end, thankfully rug was ok. Not too smelly when first opened. Colors are great. Soft, bit plush. Really nice. So far so good...week in and no concerns. Edges still bit curled but theyll get there. Dog has claimed it. 
Update: had this rug for years now and has held up very well with heavy use. Do treat it with a rug protector which makes a difference. Not as plush but too be expected. Colours still rich.