This used to be a nice, pleasant fragrance.  Now, it is one of the most toxic, unpleasant, disgusting, even nauseating scents you will ever experience.  If you have a discerning sense of smell, you will not be able to keep this new fragrance in the diffuser for longer than three minutes, and even then, you may have caused a longer-lasting disaster than you bargained for.  The kicker is the new label on the box that says, "New! Smells Amazingly Natural!"  Oh, my gosh, what a stretch.  This takes the record for the most un-natural fragrance I have ever experienced.  Think of an awful, concentrated cleaning fluid, combined with poisonous fireproofing chemicals, and this new fragrance might even be worse.  This is so bad, it had to be intentional.  No one that wanted satisfied and/or repeat customers would EVER put out a product like this, especially after ALL the reviews are the worst possible.  What an insult.  I will NEVER trust an Air Wick product again.