I got these pillows because I have a bad back, degenerative disc disease among other things, and I really need pillows with support. They are incredible! I am already ordering more. They are firm but not so firm it hurts, and soft but not so soft there is no support. A perfect combo of both that is VERY hard to find. I may be a bit of a pillow snob because of my back injury, but that just means I have tried LOTS of different brands, and if you have a bad back or neck, these are the pillows for you!