This fireplace blends beautifully against our built-in bookcase. It looks like it was all built together. The white is a true white. It took me about an hour and a half to put together (instructions were clear). There was only 1 glitch, two of the holes did not line up with the screw, but a little re-drilling and everything came out perfect. I would definitely recommend this electric fireplace to all. I love the way there is a setting for the fire to dim in and out, looking very realistic.