It came in good durable packaging and it was easy to remove the hardware from it (no hard plastic that is difficult to cut through.) It came with a small accordion-style brochure with really tiny letters so it was a bit difficult to read the instructions but I went back to my Wayfair app and was able to view the video installation step by step. This helped a lot to understand what I needed to do to install the towel rings. So I folded the instructions and kept it in the box and just used the video. I was able to install two towel rings in under 30 minutes. It seems to hold up well and I am very happy with the product.