Soft, Soft, Soft - I purchased this for my daughter who has a 6 month, a 3 year old  plus a dog.    She absolutely loves the design and she has let me know several times how much she loves this rug due to how soft it is.   It goes well with her home.  It is plush, unrolled perfectly the first night, does not scoot on their hardwood floor.....they have the couch sitting on the edge of the long side.    Would highly recommend this item --- Also it arrived in 2 days as promised.