I'm taking the time to write this review because I've come to rely upon reviews so much in my own on-line searches.  I looked a long time for a rug like this both online and in stores all over Los Angeles, and the design/quality/price of this rug could not be beat (in my opinion).  Amazing value for the money.  The color and design are true to the photo.  The texture is soft and plush.  I read in a number of other reviews that the rug sheds a lot.  I've only had it a few days, and it does shed (any natural fiber, plush rug will shed) -- but it's not excessive and does not detract from my opinion of its overall quality.  Bottom line: I'd highly, highly recommend this rug.