It's made in Belgium and has a nice feel under foot. The subtle pattern adds interest. Since it's an Allen & Roth product that is sold at Lowes stores, I was suspicious of the exaggerated non-sale price and checked Lowes for accurate value.
Since I paid sale price with shipping ( it didn't meet $49 requirement) it came to just a bit less than the Lowes sale.
Maybe not the awesome savings I had hoped for, but its very nice for an indoor/outdoor rug without the plastic feel and can easily be used inside without anyone being the wiser. Very satisfying purchase.