I LOVE this rug. It is WHITE however it is SUPER stain resistant. I have 2 of these and might get a 3rd. It’s that fabulous. No it’s not plush but also it’s not hard. It’s a carved rug. Easily wipe it down with wetjet mop once or twice a week and it retains its whiteness. Honestly can’t say enough good things about this rug bevuz it’s WONDERFUL. Stain resistant. Easy to clean and the price is amazing.