This rug is so beautiful!  It's a perfect white color (more white than off-white) and is soooo soft on the feet.  It shed a little bit when we first took it out of the packaging, but hasn't shed since then.  I bought it for my 12 year old daughter's room and she is in LOVE!  If it wasn't in her room, I'd honestly put this anywhere I wanted to add a little "chic".  Would highly recommend!