It suits my needs as it is only a temporary comforter I use when I'm laundering my other more luxurious one. 
I have to say everyone is right, it is not WHITE, not even Ivory really, it's quite "yellowish" I have to say I agree with the others comments.  
In my case, it did not make that much a difference to me HOWEVER, I was quite disappointed with the quality as well, it's very easy to get fuzz balls, and it's quite uneven. I'd recommend this for a dorm room, where aesthetic de not really matter, or a guest room, where anyone rarely uses it.