I LOVE THIS RUG. My roommate and I were looking for a pop of color to set the tone for our new apartment. We had a navy velvet couch and decided to take a risk on a bold pink rug and I'm so glad we did. The rug is soft and beautiful, I love the way the color changes from a pale pink to a bold pink depending on how the light hits it. We get compliments on it every time we have people over. We've also used it in a few photo shoots and it photographs so well!