Reading all the reviews saying the feel was soft was an understatement! This carpet is ULTRASOFT!! 
Not overly plush (but just enough) and the pile not too high.... but the material is 'spun?' to make for the silkiest feel ever! Also the backing itself is pliable rather than the stiff burlap feel of many carpets.
Surprisingly lightweight but the construction feels as though will last for many years.
This seems to present as a carpet design of the future and I'm all for it! :)
Time will tell how well it holds up, but I'm feeling pretty good about it on day one :)