I think I paid way too much for the towel sets I bought.  I needed a 2nd set of towels and I found the exact same ones on Target for $30 less. I believe that  I will look to Target for all my future towels.  I paid $91.98 to Wayfair and Target charged me $62 for the same towels.  Towels are great, but I was surprised at the difference in price.