I have bought this repeatedly (along with my other fave Chocolate Layer Cake). This is pure vanilla and cake exactly like you would expect a vanilla cupcake would smell.  Its creamy and sweet but calming for me.  The throw is good, not the absolute strongest candle, but that doesn't matter to me at all since this fragrance is so good.  It burns forever and evenly too.  I enjoy the sweet candles.  I have other favorites that are fresher but with this you can't go wrong.