{I received this product for free in exchange for my honest opinion} Over the years I have yet to find a pillow that claims to be cooling, actually do just that, until now! I was pleasantly surprised when it stayed cool all night! Being a side/stomach sleeper, I have a really hard time finding a pillow that is firm enough to support my head and neck, yet soft enough to not leave me in pain the next morning. This one has been the best of both worlds. It's firm enough to hold while on my side, yet soft enough to allow me to sleep on my stomach when I want. No matter what position it cradles your head perfectly! The price is a little steep, however it's not just a pillow, It's an investment in your health! I highly recommend this pillow!