I've never really had any deluxe-style pillows before (I generally always got pillows from the mall or another mainstream store). These are great for back and side sleepers to keep your neck aligned and head elevated. I like that they maintain their shape when I remake my bed every morning (unlike some of my other, lesser quality pillows). The only thing that isn't as great is that they don't have any cooling properties so in the warmer months, they might be a bit hot.