3M gave me this product for free to evaluate and I am thoroughly enjoying its usefulness. I placed it on the side of a bookcase in order to organize outfits for the next day or two. I have an over the door hook which is already being used for heavier items so having this extra hook is really handy. I can hang multiple items (at least 6 or 7 pieces) on it at the same time without fear of it coming off and not having to worry about damage to the surface of the bookcase gives peace of mind. The ease of installation means no procrastination in using it and reaping the benefits right away. [This review was collected as part of a promotion.]