I am frugal by nature. It is rare for me to splurge, especially for bedsheets. Curiosity got the better of me so I bought them to see what the hype was about. Initially I had buyer's remorse. But after a month of use, coincidentally during the heat spell in Texas, I have to say that these sheets have kept me cool. They are soft and comfy. I don't wake up in the middle of the night uncomfortably warm. Treat yourself to a bit of luxury now and then. It is worth it!