It looks cheery and adds warmth to the room. The logs have a mobile glow, and it projects flickers onto the fireback of our existing fireplace. There is a fan, which moves the heat out from the logs, but only noticeably for a foot or so. However, it did raise the overall room temperature (20’ x 20’ room) several degrees over a couple of hours.  (The fan noise is noticeable, but not objectionable IMO.)  The first photo is misleading without the flash, in normal lighting conditions, the “logs” look like charred wood.