I had scoured the web for a true white faux pelt rug and realized very quickly it was hard to find.  Somehow stumbled upon this and between the great reviews and the true white color described, I ordered it and it was perfect!  Totally worth the money.  Also, haven't had any issues with the faux fur falling out at all.  I've had it for almost 2 years and use my dyson animal vacuum over it almost weekly with no issues.  Great quality and amazing price!