Two comments support my apraisal of ths product:

1) Bought samples for Birch and liked the texture and colors. Bought the product and the color is totally different (See picture). 

2) product is cut (it seems) with a laser. Because of that the product came full of ash. I spent 3 days cleaning my house and the wood to see if it improves, but the results have been limited. There is still ash on and in the wood (ash is very fine and it just gets into the wood grain).

On the positive side, installing the product with a nail gun makes it relatively easy to install.