I wasn’t sure how this would be, but it does make a significant difference when your brewed beverage comes out cold, versus coming out hot and depending on ice to cool your drink down. I like the Starbucks vanilla k-cup the most with 8 oz of water. I normally use a TON of flavored creamer but with a cold brewed k cup I only need a splash. This machine does run more continuously because it keeps a resivoire of cold water at all times to cool the beverage once it’s brewed. It does have a quiet setting too.