Very soft, perfect for what we wanted: injects a happy dose of color and pattern into our otherwise neutral den. I agree with other reviews that the exact appearance of our rug doesn't exactly match the photos, probably because each rug is handmade. The pattern in ours alternates between a row of neutral-toned jute, followed by a bright color of rag. Arrived quickly, was odorless when we unwrapped it (huge plus) and so far has proven to be a great find. Highly recommend.