It's True.  This rug sheds SO much!  However, it is beautiful!  It is so soft and our family loved it.  Something to note would be that spills do not come out of this rug easily at all.  We have had it a month or so now and my son has already ruined it.  I had it professionally cleaned and when they brought it back the stain wasn't able to be removed, however,  the shedding was improved!  which is a plus.  As far as the stain goes I have put a piece of furniture over the spot and have moved it in a less busier place in our home.  It is stunning, but not practical with small kids.