I read reviews of over 15 different rugs from various local, national and online places. This is the first time I have purchased a rug online and I was weary about not being able to view it before purchase.
I have no regrets! This rug is gorgeous and very plush. I am unsure if it's wool or not however, it feels as if it is. 
The color I purchased is navy and the rug is true to the description. 
Definitely worth the price.