Just got the rug and it looks and feels great! It's super soft and doesn't shed which thank goodness it doesn't since I was a bit paranoid after reading reviews for so many other shag rugs that do shed. The lines are definitely dark brown, but I think that's what makes it look more natural (compared to black) especially since I have brown hardwood floors. It's an off-white with some tones of yellow in it, but overall it looks more off-white than ivory. Only downside is when I came outside to the living room today it reeked of a chemical stench from the rug.. I've only had it for a day so hopefully the strong smell will go away within a week... but overall a great and super affordable purchase! Highly recommend!