This rug is fabulous, especially for the price! We purchased the 8x10 rug on sale for less than $300, and our whole family can't get over how soft it is. The CloudPile feature is like a chenille blanket but cozier. The colors are subtly darker than the pictures, but that is to be expected somewhat since the pictures are taken in places with loads of natural light or LED lit studios. I would definitely purchase again, and this rug has me very interested in some of the other RP Co. rugs now.