I've had my lifetime cooler for appx a year now and noticed that when we went to use it the 1st time this year it did not seem to be retaining the ice as well as last year.  I emailed the company and within a week I had a new cooler on it's way!! Not many companies stand behind their products that well anymore!  These coolers hold ice for days!! We have 2 of them and take them on all our camping trips, One I keep the meats in and the other the beer, the meat one only gets opened once a day to get dinner things out, the beer one.. well what can I say, we're camping :) The food cooler obviously stays Icey for a bit longer since we're not opening the lid as often, but they both keep ice for a long time, on average at least 5 days. I have no regrets purchasing these coolers, yes they are a bit pricey, but not as high as others and they do a great job. And a great company to deal with! Customer service is amazing!!