The simple design pulled me in, the power made me buy it! I saw it being demoed at a kitchen store and loved the way it blended even the largest pieces into liquid and the sound was not as offensive as my old blender at home. Did not have to give it much thought to buy, once i saw what it could do!  Started with daily smoothies and graduated to soups now. Wow! My old blender doesn't make hot soups; a huge step up in the blender world. Sold!