Update: very poor quality. Starts to peel after about 2 weeks, even when application instructions are followed exactly. Half of my wall is peeling so badly I needed to apply new strips. The other half has shrunk so significantly that there are huge gaps between strips where they previously lined up perfectly. Highly recommend buying extra to reapply later, and to OVERLAP pieces by about an inch on all sides or making sure base wall colour matches identically. 
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Incredibly easy to apply. Peels off easily and resticks if you need to adjust where you put it. Trims and shapes easily as well. My only complaint would be that the direction of the "wood" is horizontal. So, if you want to have it look as though the wood planks are also horiontal on your wall, it will mean you have semi-visible lines every 1.5 feet on your wall, where a new strip had to be laid. If you want your planks to look vertical, it will lay nicely.