I've bought the candle twice and was my first Yankee Candle fragrance. However I've noticed being in a 11x12 room, I don't feel like it's strong enough. I have two bunnies and I often use this candle when my room is either starting to stink because I need to clean the cage, or right after I've cleaned the cage and my room. I'm not sure if it's because I get use to the smell and adjust to it so it doesn't smell as strong. I am not certain, and I cannot compare this to another Yankee Candle because I have not burned any others. But still a great scent, not as vanilla-e as I would have liked though. People say if you want a strong vanilla scent to buy Christmas cookie or cupcake, and that what I'm going to do. Otherwise great product. ♥