I'm converted. I was watching a live Facebook video of designer Emily Henderson and she said she used these memory foam rug pads under her area rugs and I decided to give it a try and it's amazing! It makes your cheaper thin rugs extra lux. My tip would be not to get it the exact same size as your area rug because it makes thin rugs stick up if the edges line up. I actually cut mine a few inches to set it in a bit. I love that even if I change the rug in a few years due to wear and tear I'll still have this amazing pad underneath. So cozy!