Rug came well packaged, rolled out and in 2 days, it was nice and flat. Very small amount of shed. Smell is not significant (new carpet smell, not foul as others mentioned). Carpet measurements were exact, if not slightly bigger by 1 cm. Color is white, but not snow white, which is fine, looks excellent. Soft and comfortable to lie down on. Underside is more rough, so rug pad will be a must for hardwood flooring.