I purchased this rug for my bedroom. The rug is a true white, not ivory or creamy.  When I unpacked the rug, I thought will it ever lay flat.  Within a few hours, the wrinkles and curling disappeared.  The rug is thin, but is soft and luxurious.   It feels absolutely wonderful to sink my feet into this rug, when I get out of bed each day.  Definitely very happy with rug.