Love love love this rug! We purchased it for our daughter's nursery, so it is not in a high traffic area (although, I would never recommend a rug like this for a high traffic area). The only issue I've come across so far is that I can't run my vacuum over it (I have a Dyson). It gets caught up in the vacuum. So in order to keep it clean I have to use the vacuum extensions, which is fine. It is SO very soft and the perfect size to fill up the floor of the nursery and the color matches the picture shown (not a snow white, but more of an off white, which is what I was looking for).