I think this little mat is so nice for a number of reasons. First, the mat itself is a clean, easy space to lay or change an infant on the go without having to put them on the floor. (especially helpful if you ever travel with a newborn!) Second, when a baby is a few months old and able to sit up with a bit of assistance, you can seat them up using the bear pillow in the back and the toy around their front, and it helps to keep them safely in place and entertained! A baby who is crawling canstill play with the toy part of the pillow, and check themselves out in the mirror or play with some of the toys. Then, when they're even older, you can separate the pieces and let a toddler snuggle the bear like a plush toy. I think this is an awesome gift for a new parent because it's something that can be used practically for kids at many stages, and grow with them as they do. It is durable, washable, and cute!