This rug is not shown on the website as one of the rugs that are "faded" all over... I guess trying to achieve an "aged" look which just doesn't hit the mark.  Unfortunately, this rug is just like the others you see on the website that have that faded look and has a very mottled appearance.  The only place we felt comfortable putting this in our home was inside a walk-in closet.  The rug seems well made and we didn't have any "curling" issues mentioned - but the overall appearance was even less than the price tag.