We ordered this in white, to do a wall in our breakfast room.  We're fairly hands-on when it comes to DIY projects, and we have all the tools of the trade.  This was a bit more challenging and time-consuming than we anticipated.  Not the fault of the product, but even in a newly built home, walls are never completely square. We fit every piece individually, marked it, cut it with a circular saw, and installed it, one section at a time.  The end result is lovely, although we're still working on touch-ups with a white matte caulking product.  One thing I'll say for the brick panel product is to be careful with it.  It can get chipped and dinged up rather easily, necessitating a few paint touchups when you're finished.