This thing is amazing. I previously had a mediocre $30 blender and I kept seeing all these people extolling fancier blenders online and I thought, "How much difference could a better blender actually make?" It turns out, a lot.  Instead of my smoothies having bits and pieces of fruit and seeds in them and me trying to figure out why frozen mangos sometimes blended and sometimes didn't, when I use this everything turns into a uniform creamy consistency. I also love that the cup you blend the smoothie in is then what you drink out of, so there is no need to pour it out or clean an extra thing. Finally, I appreciate that the parent company is actually called SharkNinja. It is like Dinosaur Train or Sharknado in its unabashed combining of two totally unrelated, yet cool, things.