As with most Ninja reviews, the majority seen online are free product reviews which makes me hesitant buying new stuff even though I own a lot of Ninja and Shark products. I was replacing my old Ninja blender, was probably 7 years old. Basic unit nothing fancy but worked well. This one is an upgrade, can definitely do more with it than the previous. I use it mostly for smoothies, just hit the appropriate button and done. I do wish the cycle was longer, I do have to press it at least twice. I like mine very smooth and no chunks.