The Braun TriForce Blender is a powerhouse with multiple functions. What drew it to me most is the cleaning function. This makes cleaning it so much easier with a push of a button. The touch controls are great, easy to use, and can be wiped down when dirty. The blender can do different textures and it is fast. It also has manual controls for when I am trying something new and I am not quite sure how blended I want it to be so I can start and stop when I want. There are also 18 food programs total, with 3 texture settings and 6 food settings. I love that I can crush up ice in this thing. It is awesome in all that it can do.