I was nervous when I first opened it. Flat. Shapeless. I put it on my daughter’s bed to air it out and see if anything would change. I checked on it an hour later and it looked just like the picture! The first 2 nights the lavender was super strong. And it’s too cold to open the windows. She’s slept great since! A 5 year old sleeping through the night not waking grumpy! WIN! Would definitely recommend! (She’s only had it about a week so not sure what it’s like long term.)