I've always had Conair Dryers because of the quality, and this is no exception. It's not blazing loud in your ears, it's not so heavy that your arms hurt half way through, it blows just enough hot air, the ease of using the on/off & temp setting buttons are much easier that those slide buttons, and the cool shot is just what I need to keep my style in place. All of those things were important to me when purchasing a new hair dryer. My last one lasted years with daily use. You can't go wrong with this Conair model.