You can't tell from the photos but the rug is incredibly soft, unlike another Loloi rug I've purchased. I was pleasantly surprised and really appreciate how cozy it makes my living room feel. Don't be afraid of the "reddish" hue of the rug...i was worried since I bought a 9x12 and wasn't sure if it was "neutral" enough but in a neutral room, it brings just enough color and texture without being overwhelming. Love this purchase.