This rug is great, the product photo colors are true to the rug. Very pretty and funky.  We are using it in my daughters big girl room and she loves it. The rug is a nice thick wool pile. It will shed initially but this is because it is a natural fiber, it will subside after a while and weekly vacuuming. I have previously bought a similar wool rug from this brand and it has held up very well. I look forward to this one doing the same.