I like the softness but they could use just a little more fill in them and I would have given them 5 stars. I have been looking for a pillow for over a year and tried My Pillow among other top expensive name brands but returned them as they were lumpy or too thick. It is not that these other pillows are not good but just were not for me. I am a side sleeper and I get headaches so this pillow is very soft which is what I needed.