First of the, the design. I love the look, it's simple, modern and matches my other appliances. Maybe be one of those with definite fingerprints but that's easily cleaned. The easiness of using it is appealing. Just choose the setting (which I show how to in the video) and push down the handle and done! The light display that shows a countdown is my favourite feature. The booklet it came with is handy as it has a few hints that even I didn't know, instructions on what to do when you first set it up and how to use all the buttons and what they mean. It says to use it empty first time, which I Di, and it did set off the smoke detected but that's almost directly above so that's my fault ha. I'm very grateful to receive this and have the chance to review it, as I haven't had a toaster in a long time and I miss the convenience of it. Overall, so far, very happy.