I am a down pillow user and a side sleeper. I needed to quit the down due to allergies. I found a review for this pillow online and thought I would give it a try. I like the adjustability of being able to remove the filling to your desired firmness. The pillow cover itself is so soft although I do use a silk pillowcase I can still feel the softness. I'm giving it 4 stars only due to cooling effects, for me they are not there. It took me only one night to get used to using this pillow and now I do not miss my down and I believe it is better for my neck, not waking up with stiff neck as I did with down. Also the price was good, 2 pillows for the same price other competitors were charging for one.