im a petite woman who likes an extremely soft pillow. although this pillow says the feel is "medium" its PERFECTLY SOFT enough for a soft pillow lover like me. this breeze pro hi is just the right height. also not sure why people are saying its heavy, im a tiny woman & dont agree. i loved the extremely soft feel of the adapt cloud cooling pillow but wanted a pillow with a higher profile while still being soft & this breeze pro hi is exactly that. if youre an adapt cloud cooling pillow lover or just a soft pillow lover, youll love this breeze pro hi