My hair is long and thick and it takes a long time to dry or style. It has always been time consuming and not something I looked forward to doing. Not to mention the damage I felt like I was doing to my hair. That has totally changed thanks to this product! It has cut down on my drying time and it's so lightweight and pleasant to use! It makes my hair smooth and shiny I love the way it looks! The dryer itself is also very pretty! I never thought I would actually enjoy drying my hair but I do now! Absolutely love this product and would recommend to anyone!