I had been looking for a backpack cooler for a while but couldn’t seem to find one that fit my needs. I wanted something big enough to hold my things, while being attractive looking and at the right price. I fell in love with this cooler from the second I saw it. I loved the different colors and the features were just what I wanted. I love the padded straps and the front zip pocket was even bigger than I expected, while being waterproof! The material is even easy to clean. This cooler was everything I was looking for feature wise, and performs too! Love it!