When this first arrived I was slightly disappointed because the tile is off-white, not bright white. I considered returning it (and customer service on the phone was AMAZING when I called and asked about my return options). I went down to my local tile store and found the same pattern and size in bright white and brought a sample home. The tile installer compared the 2 and said that tile from Wayfair was much higher quality (how its evenly positioned on the mat backing is essential to even installation)...so I kept the Wayfair tile. It's installed now and I LOVE it...the slightly off-white is surprisingly not even noticeable against my bright white fixtures and I think it feels richer than the bright white would have.