Bought this to replace a cooler we have been traveling with for a long time. Decided to go for a backpack style cooler we could use as a backpack and carryon bag while flying and then as a cooler once we get where we are going. We just spent a week in Florida on the beaches and rhe cooler was perfect. Held a 12pk and ice and had room dor twice as much. Sat on the beach in the hot sun all day and it kept everything plenty cold. Even was still nice and cold the next morning. Cooler is also very comfortable on your back hauling your stuff too.