My wife requested that I get this. She changes her pillow case much more often than me. Most likely it's because she has much more hair than I do. She absolutely loves it. It's just as soft and comfortable as a the expensive bamboo pillow cases that we use. The material used appears to be just as well made and she thinks it last a long time. She even brought on our trip out of town! The only real problem she has is the recommendation to be hand washed. However, other than that she said it's a keeper.