It's been a while since I've purchased it, but I remember the price was very competitive.  Now that I've had it for about a year, I can tell you it holds up well, doesn't shed or pill at all and keeps my whole family warm and toasty in the colder months.  It's not too hot, but I tend to be more cold than warm in the evenings.  I notice that the surface now, compared to when I first took it out of the packaging, is a bit less smooth, but it wears evenly and hasn't "flattened" anywhere, not even where my mid and lower torso always lays.  I'd definitely buy this again!