Super plush and luxurious, even after washing before use!  Have you ever purchased "luxurious" "plush" towels only to wash them and have them feel like regular cheap towels?  Yeah.  Us too!  We got a great deal on these when they were on sale.  We were in the market for nice towels for our master bath in a color that complimented it and these fit the bill!  So soft.  So plush.  They are perfection!