As always with this brand, for the price this is a very well-made and quality rug.  This rug is true to the color shown, but, as is my case, wall color can make it appear a different shade.  I bought it for a neutral colored bedroom, and somehow the color combo with my vanilla-milk colored walls make it appear darker.  It's hard to see in the picture, but the inner border has a very nice, delicate grey-blue, and the merlot red used for the floral accents is just enough to tone down the brown, give the rug a subtle pop, and justify its use as an accent color in the rest of the room.
It's plush, tightly loomed and feels great to walk on barefoot.  These rugs usually shed in the first few months, but this hasn't yet been a problem.