What I love about it is its COLOR--a very deep rich blue which just happens to match a pattern in my couch.
That was my main reason for buying it.  I had worried it might be a bit purplish, but it is just pure intense blue.
I am more than happy with it; it perfectly ties everything together in my living room.
It turns out that I also love the texture and pile--very thick and luxurious, both in look and feel.