We have only had this rug for about one week so I cannot speak to longevity yet, but I am in love so far. It's truly beautiful; the photos don't do it justice. I am a blue stripes kinda gal, so this fit the bill. I have never owned a wool rug though, so I was a bit apprehensive about how it would feel. While I wouldn't roll around on it, I think it feels nice underfoot. It was easy to lay out; one corner is being a bit stubborn but the rest laid flat immediately. I didn't anticipate how much it would brighten my space - my husband and I are both so glad we bought this, and I'm thinking of ordering another size for my bathroom. Beautiful!