I bought this rug to go under a round outdoor table I inherited.  I have had the rug all summer long, and it has not faded one bit.  It is in the sun for a few hours a day.  When I first got the rug, I was worried it would never flatten out, it come rolled up, and had creases in it when unrolled.  But, after a few weeks, they all but disappeared.  Very happy with my purchase.