I was very hesitant to purchase a blender due to the initial sticker shock, but finally did so without talking to the husband. After receiving it he was so happy with the product he did not care. The Vitamix is used daily in our house for smoothies, homemade nut butters, soups, etc and we always get the best results. Our children who previously did not care for our plant packed smoothies now drink them without batting an eye. The entire family has enjoyed this purchase. 

With such a nice long warranty the initial price is actually right on par, if not cheaper, than buying a new blender every few years because the other bit the dust. We look forward to many years with this awesome product!