I have always used Conair Hair Products. This blow dryer is by far one of the best blow dryers that I have ever used. I like the different heat setting options and the fact the it comes with a diffuser. I have very thick hair and it usually takes forever to blow out. This blow dryer made my blow out process efficient, smooth and quick.  My hair feels super soft with no frizz in sight. I was able to achieve a seamlessly beautiful look in no time. If you are looking for a high quality blow dryer for a reasonable price InfinitiPRO By Conair Italian Performance Arte Bella Hair Dryer is a great option.