I love the look and feel of this rug but it sheds like crazy! I'm constantly finding clumps of white acrylic fur all over the floor around the rug, and little tufts wafting throughout the house. The description suggests the rug can be swept with a broom to keep clean, but even gentle brushing causes large clumps of fur to fall out. Looks great and it's super soft but I'm *very* disappointed in the quality given the cost. I just can't see this rug lasting long with the rate it's losing its fur. For what I paid, I was expecting a much more durable rug.