It looks pretty cheap when if you take a better look at it. The “brick” or “rock” facade is just a flat sticker over MDF. That’s what really makes it look cheap. It’s pretty heavy and solid once assembled, however. Takes forever to assemble though. Parks packs A-Y and about a bazillion steps. 
Its most redeeming qualities are that it puts out a good amount of heat. We get below 0°F here and we need auxiliary heat sometimes. This should do the trick. Plug ins and ports on top are a nice touch.