I have been through lots of pillows due to a neck surgery and have had a hard time finding one that works for me.  This pillow to date has been very good.  It has held up and not broke down to this point.  I am hoping for what I paid that this lasts for many years to make it worth the price.  It is not to soft or hard.  I went to a local store that sold these pillows to try them out for a short time.  The benefit of ordering from the company is that you have time to try it out and send it back if it doesn't work which for me was a huge benefit.  The local store would not accept a return which doesn't work for me of the price of the pillow.  If this pillow continues to perform the way it has I will be extremely satisfied and happy with this pillow.