Soft and fluffy! You definitely need a rug pad tho.

Edit* 2 years later. The fluffy-ness of this flattens out and I can't imagine trying to clean it. I loved the look of it in the beginning but the older it gets the less nice it gets. The tassels are cream colored and have gotten dirty over time. Not sure how to clean them too, since the rug is under my bed mostly. I will most likely have to replace the rug in the next couple years.