Soft, looks excellent in my lavendar/lilac room.  My two boys, and my two cats keep trying to steal it from me.  I have washed it twice and I see no deterioration in the quality of the coverlet.  No furry bits floating about:)  I have it on a queen size bed and the sides come half way down the sides, not down to the floor as shown in the picture.  

Pros: pretty, holds up in the wash, feels luxurious.
Cons: The color is a little more ivory than greyish white as it appears in the picture.